DIGITAL MARKETING

The use of social media by the general public has had a significant positive impact on the Indian marketing ecosystem. Digital marketing refers to the use of various digital channels and tactics to promote a brand, product, or service online. It involves leveraging digital technologies and platforms such as search engines, social media, email, mobile apps, and websites to reach and engage with potential customers. Some of the most common digital marketing channels and tactics include Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Social Media Marketing, Email Marketing, Content Marketing, and Affiliate Marketing.

Digital marketing allows businesses to reach a larger audience, track their campaigns' effectiveness, and measure the return on investment (ROI) of their marketing efforts. It is an essential part of modern marketing strategies and is constantly evolving with new technologies and trends.

According to Statista, global digital advertising spending is projected to reach 517.51 billion U.S. dollars by 2023. HubSpot reports that companies that publish 16 or more blog posts per month get almost 3.5 times more traffic and 4.5 times more leads than those that publish 0-4 posts per month.

Google research shows that 76% of people who search for something nearby on their smartphones visit a related business within a day, and 28% of those searches result in a purchase.

According to Social Media Examiner, 73% of marketers believe that social media marketing has been "somewhat effective" or "very effective" for their business.

The average ROI of email marketing is $42 for every $1 spent, according to DMA.

In a survey conducted by Salesforce, 66% of marketers said that email marketing is a high priority for their business.

A study by McKinsey & Company found that companies with a strong online presence generate 2.8 times more revenue than those without.

These numbers demonstrate that digital marketing can have a significant impact on businesses, helping them reach and engage with their target audience, increase brand visibility, and ultimately drive sales and revenue.

PROGRAM HIGHLIGHTS

• INDUSTRIAL EXPERTS

Opportunity to learn from industry experts and explore the practical content of digital marketing.  

• PLACEMENT ASSISTANT

The Abilita Training Institute provides placement assistance by going through all aspects of digital marketing, including how to prepare a resume and conduct mock interviews. Putting out calls for positions in digital marketing.

• CERTIFICATION FROM ABILITA TRAINING INSTITUTE

Opportunity to earn a certificate of Completion in Digital Marketing from Abilita Training Institute.

way.

• EVENING ONLINE & INTERACTIVE CLASSES

Classes are held in the evening or on weekends so that course learning and college can go side by side and it's easy for working professionals to attend lectures.

• COURSE DELIVERY & PROGRAM FEE                                  

Duration: 2 months blended Delivery mode                                    

Frequency: Twice a week

Program Fee: - Rs. 7999/- (Excluding GST 18%)

• OPPORTUNITIES

Digital Marketing Executive/ Specialist                  Research Analyst                          SEO Specialist

Search Engine Marketing Specialist                        Ads Executives                              PPC Executives

Email Marketing Associate                                       Social Media Marketing Executives

 ASSESSMENT CRITERIA                                                                                                                   

There are periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment, case study, or other objective/subjective. successfully clear the same along with the requisite attendance will be the criteria for awarded a Certificate from Abilita Training Institute as appropriate.

• REQUIREMENT                                                                                                     

Computer/laptop, Internet.                                    

• WHO SHOULD ATTEND                                                                                                     

Working Professionals                  Marketing Professionals                            

Graduates looking for a career in Marketing